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Hi! Welcome to the Insider Advertising daily for January 15. I’m
Lauren Johnson, a senior advertising reporter at Business Insider.
Subscribe here to get this newsletter in your inbox every
weekday. Send me feedback or tips at LJohnson@businessinsider.com.
Today’s news: Trump administration staffers
struggle to find next jobs, a guide to hiring an Amazon agency, and
the media free agents from WarnerMedia.
Departing Trump White House communications staff are getting the
cold shoulder from some corners of the job market, report Claire
Atkinson�and Sean Czarnecki.
- One PR recruiter has been unable to place candidates, and Trump
staff are viewed as lacking credibility.
- Those who stood up to Trump might find an easier route than
those who stood by the impeached president, though.
I talked with a mix of agency, brand, and tech sources about how to
hire an Amazon agency.
- The experts broke down what agencies charge and how much
advertisers should spend on advertising, among other things.
- As Amazon’s ad business grows, more than 100 agencies have
emerged to help brands with everything from advertising to
- WarnerMedia’s ongoing internal shake-up means some of its key
leaders who helped the company through transformational moments
have exited the company and are now free agents.
Ashley Rodriguez identified six respected former WarnerMedia execs
on the market.
- The list includes former WarnerMedia executives Kevin Reilly
and Blair Rich.
the full story here. More stories we’re reading:
Lululemon has quietly snapped up an Uber and Headspace marketing
vet as it pushes into e-commerce and connected fitness
Tech firm iSpot is acquiring Ace Metrix to get ahead in the race to
fix TV ad measurement (Business Insider)
Grubhub just hired a new head of corporate affairs to help the
delivery app take on Uber and DoorDash (Business Insider)
Signal downloads skyrocketed 4,200% after WhatsApp announced it
would force users to share personal data with Facebook. It’s top of
both Google and Apple’s app stores. (Business Insider)
Axios wants to help companies write like its reportersâ€”for
$10,000 a year, or more (Wall Street Journal)
‘On a learning curve here’: E-commerce platforms still struggling
with hateful listings (Digiday)
Source: FS – All – Entertainment – News
Trump administration staffers are struggling to find their