The top influencer industry moves of the week, from new hires to creator startup investments

BEN's Pauline Malcolm-Thornton and Atelier Venture's Li Jin

Summary List Placement

Here’s a rundown of news on hires, promotions, and creator company announcements from the past week. Are we missing anyone? Let us know.

New Hires

  • Pauline Malcolm-Thornton joined marketing agency BEN as its new senior vice president of client development. She previously worked in ad sales at the now-defunct Quibi and The Walt Disney Company
  • VyVy Vu was hired as director of talent relationships at G4 where she will lead the company’s talent and creator partnerships team. G4 is owned by Comcast as part of its esports division, Spectacor Gaming. G4 is relaunching as a digital network focused on gaming and pop culture.
  • Chas Stahl left his role as director in the digital business development division of Right Angle Entertainment to work full time as head of business operations for social-media star Stephen Sharer (8.7 million YouTube subscribers). Stahl told Insider his new role includes talent management, hiring, team structuring, internal communications, and strategy. 
  • Former YouTube exec Marvyn Benoit joined Atomized Studios as the company’s head of broadcast. Benoit previously worked on YouTube Originals for the EMEA region.

New Talent Signings

  • United Talent Agency (UTA) signed TikTok “sea shanty” star Nathan Evans.
  • CAA signed the podcast startup Lemonada Media

New Creator Economy Investments

  • David Dobrik’s new social camera app Dispo is in talks to raise a Series A at a $100 million valuation. The Information’s Kate Clark reported the company is speaking with Andreessen Horowitz, Benchmark, and Sequoia
  • Li Jin, a former partner at Andreessen Horowitz, announced the launch of her $13 million fund, Atelier Ventures, focused on investing in the “passion economy.” Insider previously reported that Jin’s fund has invested in creator-focused businesses like Substack and Stir. 
  • Esports and gaming network eFuse raised $5 million in a post-seed round. The investment was led by the Ohio Innovation Fund, with professional athletes Seth Curry, Denzel Ward, Ezekiel Elliot, and Odell Beckham Jr. also participating. The company said it plans to use the new funding on marketing, its esports event series “eRena,” and launching “new products to help high school and college student-gamers get discovered.”

Learn more about the creator economy.

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The top influencer industry moves of the week, from new
hires to creator startup investments