Summary List Placement
When the pandemic hurt ad revenue for many influencers in early 2020, some explored new ways to earn money directly from fans while staying at home.
For Erika Kullberg, an attorney who runs a personal-finance YouTube channel under the same name with 76,000 subscribers, YouTube ad revenue became unpredictable last year.
Kullberg created her YouTube channel in 2019 and films videos about personal finance, passive income, investing, and stimulus-package updates. Her main revenue streams are Google-placed ads, affiliate income, and brand sponsorships.
But in November, she decided to create a course on mastering YouTube, after receiving questions from followers and people in her life about how to start a channel.
“I also liked that a course would be a source of passive income,” Kullberg told Insider. “I would have to put the time in up front to create it, but then it would be essentially passive – a part from the occasional customer service inquiry.”
The topics she covers within her course include:
- How to negotiate a brand deal.
- A list of 100 companies that sponsor YouTube videos.
- How to create good titles and thumbnail images.
Kullberg charges $497 for the course, and she told Insider that since launching, over 100 people have enrolled, and she has earned over $36,000. Insider verified these sales with documentation provided by Kullberg.
“My tip for any creator considering a course is to validate the idea before creating the entire course,” she said. “You can start by asking your audience to gauge if there would be any interest, then you can actually pre-sell the course.”
How to launch and sell a course
Kullberg pre-sold the course for $297 (a $200 discount) before she created it in order to understand how many people would be interested in purchasing it, she said.
“I had a one month pre-sale period where I offered a special discount to those who pre-ordered my YouTube course,” she said. “If no one pre-ordered, that would be my sign that there’s no demand. This is the opposite of what some people do – which is to spend hours and hours creating a course, then trying to sell it, only to sometimes discover that no one is interested.”
To pre-sell the course, she created a simple webpage that showed the course curriculum for the pre-orders.
Influencers use different platforms to help them sell online courses and earn money directly from fans. Kullberg said she sells her course on Podia. Podia offers an all-in-one platform to sell packaged courses, digital downloads (like ebooks), different membership levels, and the ability to host webinars.
Within her course, there are over 90 lessons, and most of them are under five minutes long. For each one, she would outline and script a batch of lessons first, then batch record them to help save time. Overall, Kullberg said she spent a total of 120 hours creating the YouTube course.
To organize the course, Kullberg used Asana, the team productivity software, during the planning phase which allowed her to drag and drop different lessons in the final course structure.
“I recommend creating a free downloadable PDF related to your topic of your course, and promoting the link to download that PDF on your social media,” she added. “People are more likely to opt in to a freebie than they are to go straight to a purchase. The freebie will allow you to collect their email, and send them additional emails promoting your course.”
Kullberg said she thinks that an email list is the most valuable asset a creator can have since it gives the creator a direct line of access to their audience.
“I think of other platforms, like YouTube, as rented land,” Kullberg said. “The YouTube algorithm controls the reach. Over the past six months or so, I’ve put much more focus on growing my email list, and have now grown it to over 20,000.”
To grow her email list, she created a free 12-page PDF with some tips related to YouTube. Followers can download the guide on her website, and after they do, she will send them a series of emails with additional YouTube tips, and promote the course within the emails.
“I found that this results in higher conversions rather than trying to sell the course directly,” she said.
Source: FS – All – Entertainment – News
A YouTuber who has made ,000 selling a course explains
how she gauged demand then created and marketed it